Capability map

Capability map

Three roles, seven capabilities, and how I wrote them into AI skills so one person can run it all.

Multi-product marketer

Reading the market

A new product line comes in: first know who to talk to and what to say

1Product deconstruction and positioningRace, edge, rivals, and where leads come from

Once we decide to carry a product, I work out which race it's in, the key issues, what makes it different, who it's up against and who's most worth talking to. Then I decide where the first leads will come from, plan the launch, and turn it into product pages, events and ads.

See the evidence
2Market education and event narrativeSay it differently as the market matures

Different market maturity means a different audience and a different way of writing: from category education, to building on what customers already invested in, to reframing the problem.

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Growth partner to sales

Bringing in pipeline

Everything marketing does should trace back to revenue

3Aligning marketing with annual sales goalsSales goals become a marketing plan

Each year I break sales goals into a marketing plan: which product lines and industries to focus on, how many leads and opportunities to bring in. Marketing resources follow that plan.

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4Performance review and conversionCheck each stage, fix the stall first

Every marketing activity has a point where I look back: conversion from lead to opportunity to deal, stage by stage, fixing the stage where things stall first.

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Systems builder

Built to last

Build once, keep paying off, and one person can carry it

5Content and search assetsBuilt once, keeps bringing inquiries

Built once, they keep bringing in inquiries: from website SEO and 111 long-form articles to being found by AI search today.

Read the articles
6AI work system and collaboration workflows15+ AI skills, one person, many lines

8 years of practice written into SOPs and AI skills, with set workflows for outside vendors, so one person can run several product lines at once.

See the skill map below
7Ad copy systemAgencies write to one logic too

A copy methodology and iteration process across product lines. Agencies write, tag and revise to the same logic, so every change has a reason behind it.

AI skill map

How the seven capabilities become 17 AI skills

Each skill is a role with a set way of working. Three layers: role → capability → skill. Select any box to see what it produces; lines show hand-offs.

Hover or tap: shows hand-offsDashed: gaps I'm still fillingSelect a box for its output

Swipe sideways to see the whole map

Bringing in pipeline still leans on judgment, and AI is catching up there. The dashed boxes are what comes next. This shows which roles exist, what each produces and how they connect. The prompts and frameworks inside each role stay private.