User Manual of Ivy Hu · 2026

I turned B2B marketing into a system, so sales never has to cold-call.

8 years, one person, hands-on with more than 10 enterprise software product lines. Now I use AI to scale that system to the output of a team.

See the work　Read the manual

01 — Who I am

Three roles in one person.
So what exactly do I do?

SYSTEM

Systems builder

I turned 8 years of practice into reusable SOPs and AI skills, from product research and event narratives to ad copy and follow-up emails. When an event ends, what's left is a process the next one can use as-is.

15+ custom AI skills

GROWTH

Growth partner to sales

Every marketing task starts from a sales goal: I break it into a marketing plan, find where leads stall in the conversion chain, and fix that stage. Our sales team hasn't needed cold outreach for years.

Sales-driven marketingZero cold outreach13+ inbound inquiries a month

RANGE

Multi-product marketer

Once we decide to carry a product, I work out which race it's in, what makes it different, who it's up against and who to talk to, then turn that into the website, events and ads. Every product line brings a different market problem.

Since 201810+ product linesTaiwan · Singapore · Malaysia

How I got here

  1. 2014–17Three years at a brand consultancy, learning to think from the customer's side and map their decision journey
  2. 2018Joined PGi as a Sales Consultant: Tableau certification, proposal decks, and leading the new website, logo and tagline
  3. 2019Became the company's only marketer. Moved the website to WordPress and started content SEO
  4. 2020Proposed bringing in a CRM, so every customer touchpoint builds up as a contact asset
  5. 2021When the pandemic hit webinar sign-ups, turned past events into a Teachable mini-course lead magnet: 750+ contacts so far
  6. 2026Turned 8 years of practice into 15+ AI skills, so one person runs several product lines at a consistent standard

A marketing system that helps a software distributor with no famous name get customers to come to it, across more than 10 product lines.

02 — In numbers

One-person marketing, in numbers

8+ yearsJoined PGi in 2018; the company's one-person marketing team since 2019
54 eventsOnline and in-person B2B events planned and run since 2020, about 8 a year (as of October 2026)
111 articlesLong-form educational pieces: 73 on the company blog and 38 on Medium (since 2018); 89 written entirely by hand, with no AI-generated text
5,100+B2B contacts on our list (bounces excluded), built up as an asset since I proposed bringing in a CRM in 2020
0Cold outreach by sales; 13+ inbound inquiries through the website each month
15+Custom AI skills that give one person the output of a team

Figures cover work within my own scope. No internal financial data from my employer; no client names.

Testimonials

What people I've worked with say

"I've worked at foreign IT companies for more than 20 years, and Ivy is the best marketer I've ever seen."
Former VP of Sales · my former manager
"We are impressed by your dedication and ability to host such a successful campaign, thank you for your high level partnership. Special call out to Ivy — she not only orchestrated the event with high standard, she also turned out to be an amazing host."
Director, APAC Alliances & Channels · DataRobot
"The event was a huge success. Afterward, quite a few customers invited us to their offices to walk through Tableau solutions in detail."
Sales, Tableau

Quotes originally in Chinese are translated.

03 — Product lines since 2018

Every product line was a different market problem

The hardest part of marketing at a distributor is speaking for several very different products in the same year. Mature categories compete with big vendors for budget. New categories need the market educated first. Compliance products race against regulatory deadlines. These are the lines I've worked on, and the problem each one posed.

SinceProduct lineCategoryMarket problem
2018TableauBI and visual analyticsA mature category: grow renewals and expansion in the installed base while competing with analytics tools bundled by bigger vendors
2018AlteryxAnalytics automationA smaller share of my work, mainly supporting existing services clients
2018DataRobotAutomated machine learningCompanies wanted AI but lacked data scientists. The job was to show that DataRobot wasn't just software but an outside pool of talent and experience to lean on, with models that could be explained rather than a black box
2019UiPathRPA → agentic automationPositioning and market maturity kept shifting, so the audience widened from operations teams to IT, and then to CIOs
2022DataikuEnterprise data science platformAnother AI platform alongside DataRobot, so each needed its own use cases and audience: Dataiku is a collaborative, highly configurable data science platform for companies that already have data scientists; DataRobot lets business teams without data science experts put machine learning and forecasting to work quickly
2024PGi AI AgentIn-house AI adoption servicesNo vendor materials to start from: positioning, service process and content all defined from scratch
2024–25Token / Blue Prism / ReconArtProducts carried by our Singapore team (RPA, financial reconciliation and more)Built product pages for the Singapore team, and designed a Blue Prism roll-up banner for a trade show in Malaysia
2025DenodoData virtualizationAbstract and hard to explain in one line; CIOs first need to see why the data doesn't have to move
2025Dataisec DAM+Database activity monitoringCompliance-driven buying: turn financial and privacy regulations into a reason to act
2026iMBraceCustomer engagement and agentic AIA brand new to Taiwan that has to earn a CIO's trust in 20 minutes

04 — Selected work

Get to know me through selected work

AI in Action 2025 Enterprise AI Operations Summit

Featured project · July 2025

AI in Action 2025
Enterprise AI Operations Summit

The company's annual flagship event. On my own, I sourced and managed 5 vendors (key visuals, printed materials and handbook, photo and video, gifts, venue and catering), aligned the talk narratives of 7 speakers one by one, and produced the event's theme song and two music videos.

Watch the videos and handbook
UiPath CIO Taiwan talk deck cover

CIO Taiwan 20-minute talks · 6 decks

 Denodo roll-up banner

Forum and trade-show roll-up banners · 13 designs

 Denodo A4 flyer

Flyers and event handbook · 11 pieces

Most materials are in Traditional Chinese, made for the Taiwan market.

See all work

05 — How I work

How I work

Conclusion first, reasoning second

Whatever I hand over, the point is at the top. I'd like people to talk to me the same way. It respects everyone's time.

Work backward from the business goal

My starting point is the revenue target, not "make a graphic." First I ask which opportunity this should help, then I decide what to make.

Take it apart, then rebuild it

"Everyone does it this way" isn't a reason. I break problems down to the basics and put them back together, so I often propose things a step ahead of consensus. Every proposal comes with how it lands and who runs it.

Never conclude from a single source

Customer analysis needs several angles; competitor research needs the full set of rivals. When I'm not sure, I mark it "unverified" rather than writing a neat conclusion.

Do it once, then make it a system

The second time I do something, I write it up as an SOP or an AI skill. That's how a one-person marketing team has lasted 8 years.

Deliverables are clean and ready to use

External work never shows the research scaffolding, only the finished piece. Everything I make fits into a tool, can be reused, and ties back to a business goal.

Three moves I keep coming back to when I write

  • Reframe the problemTranslate product features into the customer's real problem, like "the bottleneck isn't data, it's initiative"
  • Build on past investmentNever tell existing customers they got it wrong; show how what they built extends to the next step
  • A new angle for every audienceNot the same pitch with a new headline, but an opening rewritten from each group's own pain point

See the UiPath case

06 — Strengths

My CliftonStrengths Top 5,
and how I use them at work

Gallup groups its 34 talent themes into four domains. Four of my top five fall under Relationship Building. My marketing starts by putting myself in the customer's shoes and working out what they need at each stage of their decision journey. Every touchpoint should leave them with something useful, because those touchpoints add up to how they see the brand.

1

Influencing

Speaking up and persuading others: Command, Competition, Communication

4

Relationship Building

Holding teams together and connecting people: Developer, Connectedness, Individualization

TOP 1
Connectedness
Relationship Building		Strategic linking
I see the hidden links between marketing activities and sales goals, so every event ties back to a business goal.
See the case
TOP 2
Activator
Influencing		Fast starts
Faced with an unfamiliar technical product, I start the full analysis quickly and ship a narrative and a page in a short time.
TOP 3
Developer
Relationship Building		Long-term assets
I treat every contact as a long-term asset, not just this year's pipeline. That's why I proposed bringing in a CRM in 2020.
TOP 4
Empathy
Relationship Building		Naming the worry
I put into words the worry a decision-maker hasn't said out loud yet, like "The demo runs, but the real process doesn't." Readers know from the first line that it's about them.
TOP 5
Individualization
Relationship Building		Tailored angles
No templates. The same product gets a different opening for IT, for finance, for testing teams; when an event's details change, I rewrite it.

Connectedness ties every step back to a business goal, Activator gets it to market fast, and Developer keeps the relationship going. It all starts with naming the customer's worry and finding the right angle for each audience.

07 — Common misconceptions

What people often get wrong about me

Misconception

"A one-person marketing team just makes graphics and posts."

My work starts from the sales team's revenue target. Content is one stage; before it come product research, positioning, event strategy and managing the contact base.

Misconception

"So many questions, such high standards. Is she difficult?"

I've seen too much work wasted because the direction turned out wrong at the end. One more question and one more check up front saves the whole team a detour.

Misconception

"She isn't an engineer, so she probably doesn't get the tech."

I don't write code, but I built my own AI work system and automation pipelines. I can follow the engineers and translate the technology into language sales understands.

08 — What I value

Three things I care about

01

Growth

Every year I want to understand a little more than the last: products, markets, people, and myself.

02

Money

I don't shy away from talking about money. Money is choice, and choice is what freedom is built on.

03

Meaning

What I do should match who I am, not just the KPI.

I haven't arrived. I'm learning how to design a life that feels like mine.

09 — Currently building

What's in progress

AEO: being found by AI search

Bringing SEO experience into the age of AI search: llms.txt, structured data, AI crawler settings, and a semi-automated content health-check pipeline.

AI video: B2B can tell stories too

Using AI generation tools to make narrative short films for C-level audiences, and holiday greeting videos for clients.

Repositioning our services

The company has offered RPA implementation for years; now we're carrying that process strength into the agentic AI era. What started as a request for a microsite, I pushed up to the question of how we position our services: researching how peers are transforming, working through it with our technical lead and CEO, and proposing a narrative based on an Info-Tech Research Group framework, so we agree internally before planning the next steps outside.

Sharing my one-person marketing system

Turning how I run an entire marketing department alone with AI and systems into a method others can use, and documenting how far this system can take one person.

Currently becoming:
A more independent thinker.
A better builder.
A freer human.

10 — Let's talk

Things I'm happy to talk about

If you're also carrying a lot on your own, or want B2B marketing with less noise and more pipeline, I'd be glad to talk about any of these:

AI systems for solo marketersB2B event narrative designTaking unfamiliar products to marketAEO / AI search optimizationB2B marketing projects

Email

ivyhu.growth.mkt@gmail.com

Writing

PGi blog　Medium (2018–2021)

LinkedIn

linkedin.com/in/yuling-hu-ivy